Service Designer

Product Designer

Leader & Advocate

Occasional Speaker

Expert >>

From MVP prototyping, to pitch development, to enterprise product strategy, to design system implementation, and everything in between. Also, I believe in commas.

Quality >>

Quality is not an ineffable je-ne-sais-quoi. It is measurable when a team creates something that is sustainable, durable, reliable, and meets true needs in the simplest way possible.

Delivery.

I lead and deliver work that moves teams forward, not by yelling “failure is not an option!” — more modeling behaviors and setting reasonable but high expectations.

I design for…

  • People & Teams

  • Strategy & Innovation

  • Operations

  • Customer Experiences

  • Digital Products

  • User Experiences

& deliver effective…

  • Hands-on Design

  • Operations support

  • Clear and effective leading

  • Result-oriented Workshops

  • Tested Service Prototypes

  • Mixed Method Research

  • Journey Maps & Blueprints

  • Holistic, Usable UX

  • Organizational Design

  • Career Architectures

  • Hiring & promotion plans, process and strategy

in places like…

  • All the Bs and Cs you can imagine

  • In-house teams

  • Consulting practices

  • Startups

Shelby is an extraordinary listener — whether she's interviewing users, having a tough one-on-one with a team member, or just meeting up with colleagues for a chat — but her true superpower is what she does with what she learns.

Shelby not only listens, but she elevates the voices that she hears. If you're an "edge case" in her research, she treasures the new avenues you open up and will make sure your needs aren't cast aside. If you're on her team, she will ensure your good ideas find fertile soil, and fight for your needs just as fervently.

She makes every conversation better (meatier, funnier, deeper, sillier, you name it) with a dynamite blend of incisiveness and respect.

—Laura