What I Make

(AKA the page for people deciding what kind of designer they need)

Concept Modeling, user flows, storyboards, UX strategy

What do we want people to experience? Why? What are our goals and how does what we're making help us achieve them? What steps will a user take to fulfill their goal? I start at a whiteboard and then come up with the model that sets the tone. It usually becomes a reference document for prioritization and analytics strategy.

Personas, Mental Models, Journey, Empathy & Affinity Maps

Primary UX research deliverables that get created before design begins in earnest are all about giving the whole team a clear, empathic picture of end users.

sketching & wireframing

Before we put a pixel on a screen or hook screens together, I usually sketch out the experience. This helps everyone understand that we're working together, that all questions can be asked and considered, and nothing is set in stone yet (which is frequently a problem with wireframes).


Fun and occasionally hard to make, I work individually (or with the team, as we iterate into what we're going to make) to create something that is at the correct fidelity to get the concept across clearly enough for a user to interact with and give feedback on it.


My work doesn't end at defining a product. I'm usually around to see through its creation with all of the other disciplines involved. Here's what I deliver to those discliplines:

Pattern Library: With visual design and front-end teams, I'll usually help define what the efficiencies and scalable

What I don't make

If I'm asked to create a visual design or build a front-end, you will not like what you get. Trust me on this one. I know enough about visual design and development to know that there are people vastly more skilled than me. I love working with those people. Those people are not me.

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Front-end code

I know a lot about the front-end (and the back, for that matter) but really, you want a real front-end developer working with me on this.



I love working with designers, but I am not the person you want making your visual designs. You'll get painted wireframes, and nobody wants that.